A conversion rate is the rate of Website viewers who actually buy a property from you or your company.  A Website conversion has three important steps including directing visitors to your site, getting them to make contact with you and finally making a sale. The following information will help you understand fundamental elements in improving conversion rates on your site.

1. Drive them to your site. Search engines are the most effective way of driving traffic to your site. Most users use search engines such as Google to find what they are looking for. Creating content on your site that includes important keywords and phrases will help your site rank better in these search engines when someone searches for that criteria.
2. Make your site easy to use and navigate.  It is important to have a site that not only looks good but is easy to use and find the right information quickly.  Be bold and unique with the message on your site. Don’t make your site say the same thing everyone else is saying. 
3. Don’t waste their time.  Use featured property listings to attract attention to the main focus of the site. Also, use a search bar that searches your properties and categories so they can look at all the properties in one category.
4. Give them a reason to trust you.  Building a users trust on your website will greatly help once direct contact is made with you.  Testimonials are also a great way to build trust and confidence in your abilities and services.
5. Enhance your listed properties. A photo can say a thousand words. Be sure that it is saying the right thing. A good photo of a listed property can often make the difference and get the customer to make contact with you. Use lots of pictures that show off the property. If you only have one picture of a piece of property consider going out and taking more photos. 
6. Make your website memorable.  A combination of great design, ease of use, and good information are essential in creating a memorable website.
7. Find your unique selling point.  What sets you apart from your competition?  Why should they choose you over the Real Estate agent down the road?  What can you offer them that others cant?  This information needs to be made clear on your website. 

For more information on web design, how to increase traffic to your site, or how to increase leads from your site, please contact us and we will be happy to answer your questions.